Nothing can stop us, we’re all the way up.
The Jacksonville Airport Authority got the green light to start a new $300M concourse in their international airport calling it “Concourse B.” A third concourse will help make soaring the friendly skies a bit easier with the ability to process 250 passengers per hour and adding 6 additional gates. The additional gates will also offer new space for retailers to take on more business with more flyers passing through.
JAA is going above & beyond for a better traveling experience. So they came to us to come up with ways to brand the concourse and to get all the new buzz to take off.
ECD: Peter Herbst
ACD/Copy: Jon Smirnoff
Senior Art Director: Wes Harsch
A nod to the current JAX tagline “Going Beyond, Daily” the JAX Beyond identity builds on the current legacy of the airport while fiercely looking forward. Looking forward to a future with more flights than ever before, better dining and shopping options, easier parking and a smoother overall travel experience. Proving to the community that we are committed to innovating and expanding over the next ten years...and beyond.
ROUND 01
ROUND 01
01. Make the logo —
Designed specifically to support the infrastructure and customer experience changes taking place at JAX over the next decade, Beyond’s role is to inform and prepare travelers for the changes coming to the airport but also generate excitement about the vision and potential the improvements bring to both JAX and northeast Florida.
The Beyond campaign does not replace or supersede JAX’s existing identity and brand. It provides a platform to speak about JAX’s future and the project in ways that are distinct yet familiar. The campaign is not only reflective of the JAX brand in its visual identity but in name as well.
